I've had nervous breakdowns buying toothpaste

Seriously, I have.

Bottom line: there are too many choices.

Gone are the days of "running in for a tube of toothpaste."
When you hit the toothpaste aisle today, life - along with your shopping cart - comes to a screeching halt as your eyes glaze over at more toothpaste choices than you ever imagined possible.

Toothpastes now contain ingredients in dizzying combinations for tartar control, whitening and brightening, breath freshening, cavity protection, gum health, and sensitivity - all of which come in a slew of refreshing flavors found within an array of new and exciting packaging options.

It's hypnotic.
It's overwhelming.
It's paralyzing.

It's too much and it needs to stop. Now.