How Much Do You Really Want to Know?

Someone recently asked me the following question:

If you could know when and how you were going to die, would you want to know?

It's a great question, really. And I'm not sure I could answer it.

Part of me thinks it would be awesome to know. To sit around and think about how I'd spend the rest of my days. To plan for the final push. To prepare for the inevitable.

But then another part of me thinks that that would take the fun out of life. Because as much as I hate all the uncertainty and the unknown, it does manage to keep things interesting.

Bottom line; I hate not knowing. I hate uncertainty. But, at the same time, there are some things I'm not sure I want to know.
Thankfully, I don't have to make a decision on this one. Yet, at least.

Why Zig, When You Can Zig Zag

You've heard of Zig Zag rolling papers.
But what about Zig Zag wine?

It's out there.
No joke.

And the tag: "Growing the Good Stuff."

This takes flashy fun wine labels to new heights (no pun intended).
Seems there's no end to what these companies will do to woo a younger generation of wine drinkers.

Fashion Ads: Smart or Lazy?

Recently, I found myself working on a fashion brand.

The thought of saying something in a category that seems content with saying nothing was a little bit intimidating.

Which got me thinking: are these fashion companies saying more with less, or are they scared of saying something wrong?

It's no secret that fashion is design. And what better way to sell good design than to highlight it? Simply put, good design should speak for itself. Toss in a beautiful model or two, and you're good to go. Done and done. Just mail it in.

Beautiful people + beautiful design = beautiful ad. Right?

But what does this say about the brands? Us as consumers? I have to assume that this approach is working, given the fact that everybody's doing it. But wouldn't it be nice to see one that actually stands for something? Anything.

My partner and I did everything in our power to deliver on this idea. And while we wound up saying something, it was more of a celebration than a statement or point of difference.

Bottom line: I left the project just as confused as I was when I started it. Can anything smart be said about fashion?

The verdict is still out.